I know very well that to take the perfect photo of the iconic I amsterdamslogan, I must wake up at 5:30 a.m. and run over to Museumplein (at the back of the Rijksmuseum) before the tourists and visitors arrive in droves. But it was too cold to get up that early and besides, I kept late nights with friends sipping my favorite fresh mint tea leaves in one of many cafés on the Leidseplein and Rembrandstplein. So I shouldn't be disappointed at all with the images below since these were taken in late afternoon at the height of the King's Birthday weekend celebrations.
Everyone is hanging out in front of the slogan or should I say, all over the slogan. There's absolutely no way of getting a clear view of it. Notice the colorful orange accessories worn by many. It's the theme color of the House of Orange from whence the new King descended. These folks had been partying on the streets of Amsterdam all day long.